Amazon Seller Support Escalation: How to Fix a Case That Goes Nowhere
Harish Kumar from Madurai sent 420 steel lunch boxes into an Amazon fulfilment centre last March. The shipment showed only 234 units received. He opened a case with the shipment ID, attached his invoice and the courier’s proof of delivery, and waited. Six weeks later, that case had been closed as “answered” three times, each […]
A Second Amazon Seller Account: When It’s Allowed and How to Open It Safely
Last March, Meenakshi Sundaram from Madurai opened an email that made her stomach drop. Amazon had suppressed four of her best-selling brass pooja lamp listings, and her FBA sales fell by nearly 40% in a single week. Her cousin had quick advice: open a second Amazon seller account in your husband’s name, just as a […]
Amazon Account Health Rating Explained: The Metrics That Get You Suspended
Nithya Raghavan had just wrapped up her best festive season yet — a homeware brand out of Coimbatore, three years in, finally hitting ₹9 lakh a month. She opened Seller Central on a Tuesday morning expecting a routine check. Instead, she found a red banner sitting where her green checkmark used to be. Her Account […]
Amazon Refund Abuse: Spot Serial Returners & Stop Return Fraud
The Return That Costs You Twice Last September, Naveen Reddy from Hyderabad shipped a ₹4,200 power bank to a prepaid customer and felt good about it. Three days later the return showed up: same box, same weight on the label, except inside was a brick of folded newspaper. By the time he opened it, Amazon […]
Amazon Competitor Research: Reverse-Engineer Any Product in 60 Minutes
A few months before the festive rush, Meera Nair from Kochi placed her first big inventory order: 500 units of a bamboo kitchen organiser she was sure would sell. She had a decent product and a clean listing. What she did not have was a single hour of amazon competitor research behind the decision. Six […]
IPI Score Explained: How to Stay Above 400 and Avoid FBA Storage Limits
Why Your IPI Score Quietly Controls Your Entire FBA Business Tanvi Bhatt from Vadodara spent three weeks building stock for the Great Indian Festival. She had forecasted demand, negotiated with her supplier, and lined up a shipment that should have carried her brand through the busiest fortnight of the year. Then, eleven days before the […]
How to Handle Amazon Customer Complaints Without Hurting Your Account Health
Last November, Priyanka Menon from Jaipur woke up to a notification that made her stomach drop. Her Amazon seller account had been flagged “At Risk” overnight. The cause was not a policy violation or a counterfeit claim. It was three unresolved Amazon customer complaints that had spiralled into A-to-Z claims, pushing her Order Defect Rate […]
Your First 30 Days of Amazon PPC: A Budget and Bid Plan
Last November, Rohan Manohar from Nagercoil launched his first Sponsored Products campaign with ₹2,000 per day. He picked broad keywords, accepted every bid Amazon suggested, and waited for sales to roll in. Fourteen days later, he had spent ₹28,000, collected three orders, and his ACoS sat at 187%. His Amazon PPC budget was gone before […]
Amazon Seller Account Suspended? Here’s How to Get Reinstated
Last November, Biju Menon from Hyderabad logged into Seller Central on a Tuesday morning and found a single notification that stopped his day cold. His Amazon seller account was suspended. No warning, no phone call. Just an email explaining that his selling privileges had been removed due to a policy violation. His 14 active listings […]
IndiaMART for Amazon Sellers: How to Find Real Indian Factories?
Vinoth Sharma still remembers the sound of the packing tape. Three months of waiting, ₹1.9 lakh gone, and there he was in his Jaipur godown slicing open the first carton of 300 bamboo desk organisers from Guangzhou. The edges had warped somewhere between the port…
