FNSKU, GS1 and Barcodes for Amazon India: A Plain-English Guide

Arjun Menon from Thrissur had 3,000 printed boxes stacked in his godown, ready for his copper bottle launch. Each carried a barcode for Amazon India that he had bought for ₹1,500 from a website promising “Amazon-ready” codes. Then Seller Central rejected his listing. The code didn’t trace back to his brand in the GS1 database. […]